Building defensibility to protect market position
Founders are advised to prioritise establishing a competitive advantage before scaling operations to ensure long-term business sustainability.
Editorial team Replicable · · Source: Entrepreneur — Latest
Establishing a strong competitive moat is essential for protecting a brand, intellectual property, distribution channels, and niche systems. By integrating these defensive elements early, companies can become more difficult to replicate or replace, creating a more stable foundation for future expansion.