Veritas extends verification chip technology to combat counterfeit goods
Startup Veritas deploys its specialized verification chips to authenticate high-value items and combat advanced counterfeit goods.
Editorial team Replicable · · Source: TechCrunch — Startups
Counterfeiters are increasingly capable of imitating brand markings to sell high-quality fake items as authentic products. To address this issue, startup Veritas has developed a proprietary chip designed to authenticate genuine goods. The company is broadening the application of its verification technology across sectors including jewellery, trophies and fragrance bottles.